Sample creative designs for a "Empty Nester" post card mailing
The back - Address side is the most important part of your direct mail post card.
The top 1 7/8" of a 6" x 9" post card sticks above the #10 envelope. This section/ banner area is the most valuable part of your mail piece. This is where you put your most relevant eye catching message(s). The idea is to get your mail piece read first when your prospect has the longest attention span for the task they are doing, which is sorting mail over a trash can. Studies have shown if you can get your prospects to engage on the address side they will take ownership of the card and read it cover to cover. Often rereading the address side prior to make a decision to act on your offer. It is crucial to have a strong address side.
The front is UV coated to make the colors & images pop off the page.
Here you create more emotion/need, use reinforcing images and more details of your service and why they need you.
Sample of a Women Financial Lunch & Learn Post Card
Last Updated (Sunday, 20 March 2011 11:06)